When planned and designed as a marketing strategy a website has the potential for the highest return on advertising investment. It can and should be more than just a large business card. It can be used as an opportunity to educate, run specials, connect with the community and more.
Evaluate the cost of the service against your time to do the same thing. Some optimization techniques, like adding your business to Google™ Maps, takes minutes and are free. Others, like back linking, are still free, but take a lot of time.
Click here for an article on this subject and help adding your business to Google™.
And be sure to check out the comments at the bottom; they’re worth a read.